Related keywords by Yoast

 

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You’ve done your keyword research and finally found the terms your audience searches for. Great, because now you know what helps your posts and pages rank! So after finding that perfect keyword, why shouldn’t you use it over and over again?

Repeating the same keyword over and over again hurts the readability of your text. A great way to prevent this - and to create better articles - is by using synonyms and writing about related keywords in your texts. Not only does this improve ranking chances for your focus keyword but it also creates ranking opportunities for related search queries you’d otherwise miss!

Imagine trying to optimize a post on [How to pick the right ballet shoes for you]. The focus keyword here might be [ballet shoes], so it makes sense that you use this term throughout your post. But by adding related keywords like, [pointe shoes], [ballet class], or [tutu], you help your posts rank for related search queries as well, without too much effort!

Need some inspiration for related keywords to improve your content? All you need to do is add a related keyphrase in the Focus keyphrase input field in the Yoast SEO sidebar. Click on the button to ‘Get related keyphrases’ and you'll find data to back up your choices!

After picking the right keyword and related terms, it's time to do your magic! Optimize your text with the help of Yoast's feedback. With the help of the Yoast SEO Premium analysis, it's probably a lot easier to come up with an SEO-friendly and enjoyable text to read!

As a Yoast SEO Premium user, you've got complimentary access to Yoast SEO academy. You'll find many courses on SEO-related topics there, so why not start with this lesson on adding synonyms and related keyphrases?

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